![]() Spring was also interviewing candidates to succeed her and hired Bernstein. Around that time, Bluemercury started reporting into Spring, who has been working with Marla since. Last March, she said she would also be leaving. Beck sold the business to Macy’s in 2015 for $210 million.īack in September 2019, Beck and her husband Barry Beck, the other cofounder of Bluemercury and its former chief operating officer, said they would leave the company. She also launched a loyalty program called Blue Rewards, which now has nearly 75 percent penetration, expanded m-61, the clean clinical skincare brand she created, and launched conscious beauty brand Lune+Aster. Since joining Macy’s Inc., in 2015, Beck grew the number of Bluemercury stores from 60 to more than 180, including locations within Macy’s stores. Prior to CVS, Bernstein worked in the retail and consumer practice at McKinsey & Co.īernstein succeeds Bluemercury cofounder Marla Beck, who recently transitioned from the CEO role to pursue other opportunities. As a recent graduate and working woman, Marla found less and less time to pursue her quest for products that would maintain glowing, healthy skin. In 1999, cosmetics could only be purchased at drugstores or department stores. The philosophy at Bluemercury Products® is to supply the consumer with value for money products that. Prior to that role, she was vice president of beauty and personal care at CVS, with a multibillion-dollar portfolio that included cosmetics, skin care, hair care and personal care. Bluemercury is widely recognized as the nation’s largest and fastest growing luxury beauty products and spa retail chain. Bluemercury Products® was established in 2011, as a converter of one and two Ply tissue paper roll products, with the intention of providing high quality tissue products at an affordable price, in a market dominated by a few leading Brands. Spring also characterized Maly as “a champion for diversity in leadership, people development and data-based insight, and she will leverage the values of the brand to build community and experiences in its neighborhood locations.”īernstein was most recently vice president of e-commerce at CVS Health, the pharmacy.
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